What does Salazon mean?
Salazon is Spanish for salted and Salazon Chocolate Co. is the first salted-chocolate based brand. We chose Spanish to pay homage to the Spanish speaking regions that have played such a pivotal role in the cultivation and development of cacao and chocolate.
Why do you combine chocolate and salt?
Salt, when used in moderation, is excellent at enhancing the food it is paired with. This is no different with dark chocolate, one of the most complex and delicious foods known to man. We add a touch of sea salt to bring out our organic chocolate’s nuanced flavors while balancing the sweetness of the sugar and the bitterness of the cocoa.
Why do you say “Roam the Earth. Eat Chocolate.”?
It is the philosophy behind what Salazon Chocolate Co. is all about: adventure travel, photography, and the perfect energy food: salted-chocolate.
Where was that photo taken, and what are they doing?
Although we will be changing out the photos on our labels in the future, our original iconic photo is of a salt farm in Southeast Asia. We do not source our salt from there, the photo was chosen simply because it is a stunningly beautiful photo that involves salt.
Why don’t your bars have scores to make it easier to break the chocolate apart?
Conventional thinking is that form must follow function, but nobody has ever accused Salazon of being conventional! So, we chose to have function follow form. Our bars might be hard to break apart, but nobody else’s bars are as pretty!
Why are some of the additional ingredients sprinkled on the bar, instead of mixed in?
Again, we chose not to follow convention. Most chocolate companies mix their additional ingredients into the chocolate when it is melted, and we tried that as well. However, although it was easier - it wasn’t better. The salt, in particular, when mixed into the chocolate just didn’t give us the texture or taste we were looking for.
Why don’t you make milk chocolate?
At Salazon we see chocolate as an energy food not candy, so we simply stay away from offering sweeter, more candy-like milk chocolate. However, we do understand that some people may want a touch more sweetness so we created our Organic Dark Chocolate with Sea Salt and Organic Turbinado Sugar bar.
What is the percentage of cocoa in your bars?
That is a good question, and it’s one we don’t like answering because we believe we’ve found just the right cocoa percentage to pair with our sea salt. We will say it is between 51%-69%. We’ve found that the higher cocoa content dark chocolates, 70% or higher, simply do not work well with salt. There needs to be some sweetness to counter balance the salt, or you end up with a bitter, salty chocolate that no one can stomach. Compare our nutritional content to other dark chocolate bars, and then let your taste buds guide you!
Are your bars Kosher?
Yes! Please visit our certifier to learn more, www.oukosher.org
Are your bars Organic?
Of Course! Please visit our certifier to learn more, www.ccof.org
Are your bars Vegan?
Yes, but they are processed in a plant that also handles peanut, tree nuts, milk, and wheat.
Are your bars gluten free?
Yes, but they are processed in a plant that also handles peanut, tree nuts, milk, and wheat.
What is 1% for The Planet?
Salazon Chocolate Co. is proud to be a member of 1% for The Planet, an alliance of businesses that donate at least 1 percent of their annual revenues to environmental organizations worldwide. Visit www.onepercentfortheplanet.org to learn more.
Where are the cacao beans from that are used to make your chocolate?
Our chocolate is made from a blend of organic cacao beans originating from both Central and South America.
Are your bars Fair Trade Certified?
At this point our bars are not yet certified Fair Trade. The farmers do benefit from the premium price garnered for organic cacao beans. However, we understand the importance of Fair Trade and we are currently looking to certification.
